Keep calm and Cruze on” is the motto for the new Chevrolet Cruze, and that’s exactly what we provided when they approached Crossfire to help launch their New York City event at Pop14 Event Space – right smack in the heart of the trendy Meatpacking District.  Our corporate event production services are sought after by many Fortune 500 clients, and we were excited to collaborate with Chevrolet on this project. 

Crossfire was tasked to provide audio, lighting, video, and drapery which were all customized to fit with the space and designed to highlight the new Chevrolet Cruze compact car and hatchback models.  We utilized various ellipsoidal spotlights from ETC to provide directional product lighting, multiple 60″ Samsung TV Monitors for video support, perfectly matched uplighting for ambiance, and wrapped the entire space with elegant white drapery.  To finish it all off, our white RCF monitors / array speakers were placed strategically throughout the ceilings for balanced sound exposure. 

Our engineers then tied everything together utilizing an AV control desk, where they were able to monitor, manage, and coordinate the sound levels, music & microphone inputs, as well as lighting and video options – all based on the client’s specifications and requirements. 

We enjoyed working with the team and representatives from Chevrolet and their marketing firm, as well as the staff at Pop14, who always go above and beyond to ensure our load-in/out, set up, and strike go as seamless as possible.