When Macy‘s decided to introduce their new private brand, On 34th, they enlisted the expertise of Crossfire to create an unforgettable launch event. Held at the iconic Macy’s Herald Square flagship store in Manhattan, our team worked tirelessly behind the scenes to bring Macy’s vision to life, providing full event production support. We built out a modern Plexiglass LED stage and beverage bar, complemented by LED highboy tables and model risers for a touch of sophistication. To set the perfect ambiance, we incorporated uplighting, Chauvet Par Hex lighting, and large 4K LED TVs, enhanced by sleek white column speakers and a wireless mic system for seamless communication. Building upon our many successful collaborations in the past, we were honored to be part of Macy’s On 34th Brand Launch.